Matt Gilbert
I have 18 years of experience in the marketing and information technology industries. I have led product marketing and demand generation teams for startups, entrepreneurs, and Fortune 100 companies for the last decade. I have helped startups go to market and become acquired, small businesses go from 0 to their first 10 million, and managed global marketing teams for a publicly traded company. I have produced over 200 websites for a multitude of businesses and entrepreneurs. I have extensive experience in the government sector working with both government agencies fulfilling contracts, and working with contractors to acquire them.
EXPERIENCE
Everyway
January 2020 - Current
Founder
- A solo consultant focusing on Revenue Operations; Sales, Marketing, Customer Experience. I have helped generate over 3.2m of revenue for clients.
- Clients include:
- - Coldwell Banker
- - AccuTrain
- - IntellecTechs
- - Invisible Commerce
- - Edgio
- - Trepic
Invisible Commerce
July 2022 - June 2023
Head of Product Marketing
- Executed a comprehensive rebranding and go-to-market strategy encompassing various channels including websites, apps, and sales enablement resources. Designed and implemented robust outbound and inbound marketing systems, incorporating paid advertising, outbound email sequences, and content marketing.
- - Acheived 1200% increase in LinkedIn engagement.
- - Reached Page 1 in Google SERP within 30 days of content strategy going live
- - Increased website traffic by 3000 visitors per month
Edgio (Previously Limelight Networks)
July 2022 - June 2023
Community Growth Consultant
- I consulted on the JavaScript Jam podcast and the Composability Summit 2022. My responsibilities included the development and implementation of an outbound email campaign, which successfully secured 27 leading industry speakers. I also handled all aspects of video production, design, and marketing related to the summit.
- - Reached over 130,000 views and attracted 5,000 registered attendees.
- - Secured 27 industry experts to speak at the event
Limelight Networks
September 2021 - January 2022
Director of Global Demand Generation
- Lead global marketing teams located in the US, EMEA, and APAC regions. Directly reported to the VP of Demand Gen to develop and coordinate all inbound and outbound marketing campaigns.
- - Directly managed $30,000 in monthly Adspend
- - Created a global product marketing strategy
- - Managed over 30 direct reports
Layer0
March 2021 - September 2021
Head of Marketing
- Performed a full rebrand and go to market campaign with the Director of Growth to lead the teams that resulted in a $50 million acquisition (Limelight Networks) within 7 months of the rebrand.
IntellecTechs
July 2015 - March 2021
Director of Growth
- I oversaw all website development, graphic design, social media, and client marketing campaigns. During this time I was responsible for obtaining commercial and government net new sales of $250,000 per year.
- - Managed over 80 Client Accouts
- - Responsible for $250,000 in sales per year
Marketing Consultant
April 2014 - July 2015
Multiple Companies
- - Bang Muay Thai San Jose: Achieved membership goal within 3 months and gained enough revenue to construct an entirely new gym.
- - Tactical Distributors: Worked as part of a 2 man team that increased gross daily sales from $4,000 to $12,000.
- - Bluewater Sales: Achieved a full rebrand of the company, built a full online sales pipeline via an ecommerce store and government sector website while conducting GSA, DOD EMALL, HUBZONE and direct sales face to face with the Army, Navy and Air Force.
- - Everest Tactical: Increased the commercial revenue of the company from -$8000 per month to $35,000 per month within 6 months.
ipConfigure
September 2013 - April 2014
Marketing Manager
- Accomplished a company-wide rebrand that consisted of 2 new websites, a new logo design, full corporate identity and documentation rebranding. I worked indepth with the sales team to create tools and resources to facilitate product sales, including an internal sales hub. I also planned, scheduled and provided printed materials for trade shows and training courses.
IntellecTechs
September 2011 - April 2013
Marketing Manager
- I maintained over 120 Social Media Profiles, built over 30 websites and created hundreds of print and graphic design collateral. I also supported the US Navy and US Airforce via software development projects.
EDUCATION
Old Dominion University
2008 - 2012
Norfolk, Virginia
- Bachelor of Applied Science, Pscyhology