MG.

Matt Gilbert

With 20 years of experience spanning marketing and information technology, I specialize in advertising management and customer lifecycle strategy — from acquisition through retention and expansion. I've led product marketing and demand generation teams for startups, entrepreneurs, and Fortune 100 companies, building full-funnel campaigns that drive measurable growth. I've helped startups go to market and get acquired, scaled small businesses from $0 to $10M+, and managed global ad operations and marketing teams for a publicly traded company. I've produced over 200 websites across industries, and bring deep expertise in the government sector — from fulfilling agency contracts to helping contractors win them.

EXPERIENCE

Everyway

January 2020 - Current

Founder

  • Solo consultancy specializing in Revenue Operations — spanning sales, marketing, and customer experience. Generated over $3.2M in revenue for clients.
  • Clients include:
  • - Coldwell Banker
  • - AccuTrain
  • - IntellecTechs
  • - Invisible Commerce
  • - Edgio
  • - Trepic

Invisible Commerce

July 2022 - June 2023

Head of Product Marketing

  • Led a comprehensive rebranding and go-to-market strategy across websites, apps, and sales enablement resources. Built outbound and inbound marketing systems including paid advertising, email sequences, and content marketing.
  • - Achieved 1,200% increase in LinkedIn engagement
  • - Ranked on Google page 1 within 30 days of launching content strategy
  • - Increased website traffic by 3,000 visitors per month

Edgio (Previously Limelight Networks)

July 2022 - June 2023

Community Growth Consultant

  • Consulted on the JavaScript Jam podcast and led marketing for the Composability Summit 2022. Developed and executed an outbound email campaign that secured 27 industry speakers. Managed all video production, design, and promotional efforts for the summit.
  • - Drove over 130,000 views and 5,000 registered attendees
  • - Secured 27 industry experts as speakers

Limelight Networks

September 2021 - January 2022

Director of Global Demand Generation

  • Led global marketing teams across the US, EMEA, and APAC. Reported directly to the VP of Demand Generation to develop and coordinate all inbound and outbound campaigns.
  • - Managed $30,000 in monthly ad spend
  • - Developed a global product marketing strategy
  • - Oversaw 30+ direct reports across three regions

Layer0

March 2021 - September 2021

Head of Marketing

  • Spearheaded a full rebrand and go-to-market campaign alongside the Director of Growth. The effort culminated in a $50M acquisition by Limelight Networks — achieved within 7 months of the rebrand launch.

IntellecTechs

July 2015 - March 2021

Director of Growth

  • Oversaw all website development, graphic design, social media, and client marketing campaigns. Drove $250,000 in annual commercial and government net-new sales.
  • - Managed 80+ client accounts
  • - Led end-to-end marketing operations for government and commercial clients

Marketing Consultant

April 2014 - July 2015

Multiple Companies

  • - Bang Muay Thai San Jose: Hit membership goals within 3 months, generating enough revenue to fund construction of an entirely new gym.
  • - Tactical Distributors: Part of a two-person team that tripled gross daily sales from $4,000 to $12,000.
  • - Bluewater Sales: Led a full company rebrand and built an online sales pipeline via e-commerce and a government sector website. Managed GSA, DOD EMALL, HUBZone, and face-to-face sales with Army, Navy, and Air Force.
  • - Everest Tactical: Turned the company's commercial revenue from -$8,000/month to $35,000/month within 6 months.

ipConfigure

September 2013 - April 2014

Marketing Manager

  • Led a company-wide rebrand including 2 new websites, a new logo, and full corporate identity refresh. Partnered in-depth with the sales team to build enablement tools, including an internal sales hub. Planned and produced printed materials for trade shows and training courses.

IntellecTechs

September 2011 - April 2013

Marketing Manager

  • Managed over 120 social media profiles, built 30+ websites, and produced hundreds of print and graphic design assets. Supported US Navy and US Air Force projects through software development initiatives.

EDUCATION

Old Dominion University

2008 - 2012

Norfolk, Virginia

  • Bachelor of Applied Science, Psychology